Prahlad founded Genesis Film Production in 1977 and virtually invented a new genre of television Advertising in India in the years that followed. Prahlad Kakar is the main Advertising Film Director, for Genesis Film Production, one of India’s oldest and foremost ad film production houses since its inception in 1977. Prahlad has ruled the advertising world with his brand of universal humor, memorable brand building campaigns and has created Award winning commercials for the most reputed Corporates, Brands and agencies in India and the Asia Pacific region. “To tell a story in 30 secs in the most engaging way possible” remains Prahlad’s USP and reason for his continued passion as a Media professional in Marketing Communication and ad filmmaking, even 40 years later. Known as the “Ad guru” he has been instrumental in changing the face of advertising in our country bringing in the appropriate “regional Indianess” and values into an urban context through his films, creative workshops, PR and communication skills, articles and interviews.

Prahlad has helped create memorable campaigns for brands like Pepsi, Gold spot , Maggie Noodles, Britannia Biscuits, Limca and Maggi Sauces “Its different!”. After over 40 years in the Advertising Film business Genesis have worked with National and International clients like PepsiCo (India, Pakistan, NY and the Asian region), Nestle, HLL, ITC, Videocon, Dabur, Emami and Britannia etc. Through the years, these corporates have continued to communicate their brand stories through Prahlad making films that capture the dreams and aspirations of his vast target audience, Prahlad has ruled the ad film making business and has won several awards for technical excellence, Innovation and creativity in communication and advertising over the years in India. Prahlad has directed award winning Ad Film campaigns for these organizations in the last 40 years, some which have won awards in International Advertising festivals like Cannes and Lions Awards.